Up until I was about 12, I didn’t listen to the radio. One Christmas our mom and dad got us a little transistor radio. We listened to KHEY, which was the biggest country/western station around. this mostly because it was what Mom listened to when she was working around the house, which was pretty much all the time. Shortly, though, the kids at school (this was still Putnam) turned us on to KELP.
KELP was a bonafide top forty radio station, and the disc jockey head and shoulders above all others was Steve Crosno. Crosno was completely wired into the music biz and the area music scene, and had a really whacked radio personality.
he was (and still is!) unique and one-of-a-kind.
Crosno also had “Crosno’s Hop” on Saturday afternoons, featuring the dancing couples a la Dick Clark, and regional bands like Sonny & the Sunliners. his show had a decidedly Chicano twist–he knew who his people were.
(“Chicano,” along with “Mexican American” and “Hispanic” weren’t words that were used regularly at this point,
for that matter we had never even heard them used. That came later.)