El Paso Times is reporting http://elpasotimes.typepad.com/mediabuzz/
Steve Crosno Middle School?
A movement is currently afoot to convince El Paso Independent School trustees to name Cordova Middle Crosno after Steve Crosno. The school’s namesake, former high school coach Carlos Cordova, asked the school board two weeks ago to remove his name from the school following his indictment on public corruption charges. Crosno, the legendary El Paso radio personality who kept three generations of El Pasoans entertained with his unique brand of humor and musical tastes, died in August, 2006. “Maybe this is the best way to pay homage to Crosno,” said KTEP-FM Operations Manager Dennis Woo. Woo is part of a group of radio professionals in El Paso who have launched an effort to have the school named after Crosno. In a column I wrote in the El Paso Times shortly after Crosno’s death, I pointed out that most people – including Crosno himself – never fully grasped the larger signficance of his on-air presence. Long before marketing experts recognized the importance of the Hispanic market, Crosno was already catering his radio programs to the rapidly-growing Mexican-American audience. His “Crosno Hop” TV dance program was a huge hit in El Paso and Las Cruces in the 1960’s and 1970s. Beyond that, he very directly influenced a crop of young and Crosno4webaspiring Hispanic media professionals who had never before seen nor heard someone on the radio or TV speak their language. On October 27, Crosno was inducted into the Texas Radio Hall of Fame. But is it likely that EPISD trustees will even remotely consider the notion of a Steve Crosno Middle School? “Several organizations are already expressing interest in having the school named for someone,” said EPISD spokesman Louie Villalobos. Among the names being heard are El Paso Astronaut Danny Olivas and famed Bowie High School Coach Nemo Herrera. Villalobos said the school board will begin the process of changing the school’s name during their December 12th meeting.
Up until I was about 12, I didn’t listen to the radio. One Christmas our mom and dad got us a little transistor radio. We listened to KHEY, which was the biggest country/western station around. this mostly because it was what Mom listened to when she was working around the house, which was pretty much all the time. Shortly, though, the kids at school (this was still Putnam) turned us on to KELP.
KELP was a bonafide top forty radio station, and the disc jockey head and shoulders above all others was Steve Crosno. Crosno was completely
MARIO RAMOS SR., 50, passed away Thursday, April 10, 2008. Mario was born in El Paso, Texas on November 30, 1957 to Jose and Inez Ramos. He retired from El Paso Community College as Studio Coordinator and Master Control Center for Instructional Telecommunications for EPCC TV Channel 14. Mario is survived by his wife Silvia M. Ramos; sons Mario Ramos Jr. and Daniel Mario Ramos; daughters Gloria Ramos Silva, Graciela Ramos and Joanna Ramos and 17 grandchildren. Funeral Mass will be held on Thursday, April 17, 2008 at 12:30pm at St. Francis Xavier Catholic Church. Interment will follow at Mt. Carmel Cemetery. ARRANGEMENTS BY HILLCREST FUNERAL HOME, www.hillcrestfuneralhome.org, 1060 N. Carolina Dr. 598-3332
Mario was one of Steve’s great friends from the early 70s. Mario really loved the music Steve played especially an R & B song called “Potato Salad”.
Sincere condolences to his family.
This is interesting.
I found that West Tex at Lonestarstomp Blog remixed some of the pictures from this blog and added s0me interesting observations.
It’s 1960-something in El Paso, Texas. If you’re a fan of music you’re probably digging tastemaker Steve Crosno on radio station KELP. And chances are on Saturdays you’re either watching or attending his TV show, “Crosno’s Hop”, and digging out to Sunny & the Sunliners, James Brown or locals like Danny and the Counts. On the weekends you were attending one of Crosno’s band battles at the El Paso Coliseum or showing off your fancy footwork at one of his discotecos. The man had his hand in everything it would seem, including creating the “oldies” or “lowriders” sound in El Paso before anyone knew what it was. Dude had a DAY set aside in his honor… Steve Crosno Day! In 1967!!!
And then there was the Frogdeath.
In Crosno’s line of work he was constantly in contact with local combos looking for the big time and the Frogdeath which he ran out of his home town of Las Cruces was a way for the local sounds to be heard. There weren’t that many Frogdeath releases, but what’s there is mainly gold. There was a local hit by Bobby Rosales’s El Paso Premiers, who also recorded for C.L. Milburn’s Souled-Out of Texas label and B. Rosales Records out of Odessa. The Night Dreamers of El Paso were featured on two releases and made it to #1 on KELP with “Mr. Pitiful”. The surfing craze that swept El Paso was taken care of with “Wipe In” by the Imposters. For the garage fiends there were releases by Danny & the Counts (of “You Need Love” fame), Mike Reynolds & the Infants of Soul, and…
Whoever the Four Frogs may have been is as mysterious as the moody sleeve that housed some copies of their Frogdeath single. Not so mysterious is the MP3-like quality of their single. The songwritin’ skills of a Mr. Colin Flannigan aren’t that mysterious either as he seems to have had a knack for crafting a decent hook. “Losin’ You” is a nice rocker in ’64 mode that utilizes dual/dueling vocals to decent effect. As I listen I’m not sure the Beatles have really hit yet. “Mr. Big” is a steady movin’ instro with a nice dancefloor beat. A highlight on both sides of the record is the drummer who, well, picture that damned bunny.
Frogdeath creator Steve Crosno passed away in September 2006. FEW DJs anywhere had the kind of personal impact Crosno did. This man, this voice, really made people feel that they were a part of something and were of worth. The photos of Crosno above and the wonderful tribute below came from Manuel Rivera’s wonderful Crosnoblog.